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Thoughts From The Cesspool That Is Attorney Advertising & Lead Generation: Navigating the Challenges of Attorney Advertising and Lead Generation

Writer's picture: Samtay74Samtay74

Navigating the Challenges of Attorney Advertising and Lead Generation
Navigating the Challenges of Attorney Advertising and Lead Generation


Attorneys often refer to attorney advertising and lead generation as a cesspool because many marketing vendors promise quality and do not deliver. Instead they try to pass on unqualified potential claimants that are lured by noncompliant ads that promise unrealistic monetary settlements, fast and easy. Check out Dolman Law's recent podcast on Suboxone and the risks of attorney advertising and lead generation: https://lnkd.in/dEjpMSCu


As a mass tort marketing agency and advertising professionals, advertising and lead generation gives people access to justice. In mass torts, people often don't even know they have a claim. As marketers, we leverage mass media to educate the public. This is a responsibility we do not take lightly. All our campaigns are TCPA/FCC compliant with clear opt-in language.


Unfortunately, many vendors only see leads, not people. Shady vendors will say anything to sign up as many potential claimants as possible, hoping for a big windfall. These unreasonable expectations drive the narrative of the "greedy lawyer."


Our US-based HIPAA-certified intake team authenticates and verifies each potential claimant meets your case criteria. Our seasoned agents have the expertise to process and gather the right information. Swing by and visit us at our Brickell office in Miami or New Jersey.


Once we gather the information and quality control has reviewed the intakes, we connect the potential plaintiffs with a partner firm. We only work with attorneys to whom we would feel good about referring our own family.


In the end, all this negativity divides us and distracts from the fundamental mission of making corporations accountable when they put profits over people.


It's important to attend conferences and meet your marketing partners in person when you can to assess their professional capabilities, character, and culture. Ask for references and lean on your network to check their reputation.


Here's a checklist to help vet your marketing partner:



Once you determine they meet and exceed the standard of a professional lead generation and advertising agency, you can focus on the fun part of finding a marketing partner that shares your values and matches your energy.

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